Larry Oberkfell’s Insights FSAA Webinar

Quotes from Larry Oberkfell during FSAA Webinar

Innovation is how Foodservice manufacturers will win. We must invest, this is an expense that should not be
Predictions that there will be 30% less people in Foodservice in the next few years, some areas 50% less with the rise of technology and automation
Supply Chain Industry Dynamics
Consider your Demand
Increased reliance on digital sales calls (ensure there is a human element)
E-commerce will accelerate
Insights are critical
Learn how to be effective with a smaller team
Prepare to restructure
Care with the Customer Journey
- You must consider your sales platforms. Become experienced in using digital sales and marketing
- Make the process to suit your end user and operator
- Technology is potentially the only way
Information will become democratised. We will no longer hide data, although access to it will come at a price.
You must be ahead of the game with technology and
There will be the introduction of an “air bnb” version of delivery such as “Codify”
Connections with end user is critical
We will bounce back – around 2025. Things will never go back to how they
Embrace the change, the new normal. Suppliers must be innovative, place high importance on hygiene and care, technology & automation in their processes
You will not win by accident

The State of the Foodservice Market in the US